[剑桥商务英语中级口语指导]

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bec中级口语指导(1)

WHAT IS IMPORTANT WHEN ……?

Aiming to increase staff productivity

Offering bonuses

Creating a pleasant environment

【词汇&短语】

决策层 executive suite 竞争优势 competitive edge

举止优雅的，改良的，精致的 fefined

【句型点击】

中途打断对方

…. Sorry, but….

Just a moment, but…

Sorry to interrupt, but…

Excuse me, may I interrupt?

【参考范例】

There are some tips about how to motivate staff and boost employeeproductivity. First of all, offering bonuses is a commonly-used way of praise,recognition and reward for achievements and successes, which will enhance theperformance of employee greatly. Money satisfies needs and it can stimulatepeople to work harder.

A pleasant working environment is created to allow employees to take theinitiative to get things done their way, while still working together as a teamfor the overall good of the company. Working happily and freely is equipped withmore energy, less mistakes and better decisions.

Another way to motivate employees is to ensure the employees feel that theyhave an important role in the overall outcome of a company’s goal and have a bigchance for advancement in their career to climb the corporate ladder until theyreach the executive suite, which is an effective way to increase employee jobsatisfaction and productivity.

Besides, staff training can help all staff develop their own skills andunderstand the importance of their duties in the company. Well-trained staffwith refined skills will cultivate loyalty through satisfied employees, maintainworkplace productivity and give the company a strong competitive edge.

bec中级口语指导(2)

WHAT IS IMPORTANT WHEN ……?

Aiming to keep good staff

Promotion opportunities

salaries

【词汇&短语】

高级人才 top talent 骄傲感 a sense of pride

提高工资 pay increase 扶助，增强 boost up

分红制 profit sharing 士气，斗志morale

出勤attendance 双向的 two-way

【句型点击】

表示附和

Let’s hope so

I feel confident to.

Sounds great.

【参考范例】

One of the key secrets to retaining valued staff is offering good prospectsfor promotion opportunities. Continuingly professional development opportunitiesshould be scheduled and given to help employees to develop skills and advancetheir careers within the organization, which can ensure that top talents staywith you.

Financially-based incentives could be a attraction. Competitive salary withpay increases, bonuses, profit sharing, etc. enhances good staff retention. Andthose monetary initiatives can be based on productivity, suggestions or ideas,and even attendance.

Don’t miss the occasions where you can express your appreciation yourrecognition to your staff for their dedication and contributions to the successof the practice, for showing recognition and praise to your valuable employeescan stir a sense of pride and boost

bec中级口语指导(3)

WHAT IS IMPORTANT WHEN ……?

Organizing a conference

Conference speakers

Facilities at conference centre

【词汇&短语】

激发性的 motivational 播音 public address

演讲嘉宾 guest speaker 事先 in advance

耗时的 time consuming

【句型点击】

表示同意

Absolutely!

Exactly!

You bet

You got it

That’s for sure.

【参考范例】

It is wise to keep in mind that it is better to invite motivational guestspeakers to do conference presentations. Good professional conference speakerscan inspire attendees, create the whole atmosphere and drive for the conference.But make sure their presentation will be of interest to everyone.

A suitable venue is a hard decision of conference organizing, but the mosttime consuming part is to determine what equipment is include in the venuebooking. Facilities at conference centre, especially the public address systemmust be test in advance to ensure that attendees throughout the room can hearwhat the speaker is saying.

Time allocation determines the most appropriate topics that will bestachieve your conference goals. That means how much time is required to selectactivities and presenters can help address the conference purpose. However, theconference agenda, order and content of conference activities will go throughmany changes until the actual conference is fun.

In addition, an effective budget is crucial to the success of theconference. In the first place, work out your costs to plan your budget and tryas best as possible to cover overall expenses within your budget. Make sure tokeep a file of all invoices and receipts.

bec中级口语指导(4)

WHAT IS IMPORTANT WHEN ……?

Producing a marketing plan

Identifying target customers

Setting a budget

【词汇&短语】

收入，税收 revenue 明显的 measurable

图表 tables and graphs 政府行动 government action

管理工具 managerial tool 文化变迁 cultural changes

定价 pricing 营销信息marketing message

市场分割 market segmentation

【句型点击】

表示反对

No way.

Not really.

Of course not.

Not a chance.门都没有

【参考范例】

Producing a dynamic marketing plan will focus attention on your idealcustomers. Identifying target customers is the first step in your marketingplan, which defines the needs of the market your products or services satisfyand states the objectives your company aims at.

The purpose of setting a marketing budget is to lay out spendingrequirements necessary for meeting the plan’s objectives by gathering all therevenues and costs involved in marketing into one comprehensive document withtables and graphs, as a managerial tool, it balances what is needed to be spendagainst what can be afforded , and helps make choices about financialpriorities.

Marketing strategies are concerned with pricing , distribution, promotion,advertising and market segmentation, effective marketing strategies areindispensable for high-standard and action-oriented marketing plans, whichprovide the direction the product will take and usually result measurableactions.

Besides, various environmental factors such as government actions, emergingtechnology, and even cultural changes may have a positive or negative impact onthe market growth potential of your products or services. So developing yourmarketing message about those factors makes it easy to plan and carry out themarketing activities you need to grow your business.